Here are two suggestions for how to improve movie going experiences. The first is to have theaters reward and encourage respectful behavior. This can be accomplished through creating a rewards program where respectful movie goers obtain a card similar to the Sceneit card. This card is then used to purchase tickets to movie screenings that are advertised as a zero tolerance area for talking and other disruptive behavior. To purchase said tickets you must have this card, and this card can be revoked if it is found that you have abused the policies such as no talking.
The second suggestion is an option if movie theaters show no interest in improving the movie going experience. This is where we rally together to make the change ourselves. Movie theaters rent out their screens for private showings of movies for birthdays and other celebrations. Why not have a celebration of basic movie goer respect? Create on Facebook or Twitter a fan page where people can come together in your community. Every week or month, organize a movie night where a screen is booked for one of the more recent movies. Commit a number of people from your fan pages to seeing this movie where it will be filled with people of a similar mindset. By doing so, you eliminate the disrespectful from your movie watching experience.