Thursday, March 29, 2012

Vote for What Could Become the Next Lego Set!

1 Idea Lego has already made a reality!
So a friend off of facebook posted about a website where people post their ideas for new Lego sets, called LEGO CUUSOO. These ideas are then voted upon by anonymous internet peeps and voila! the most voted for idea might be picked up by Lego! If Lego does decide on making your creation into a reality, then you will receive a 1% royalty from the total net sales. Pretty damn cool if you ask me!

What makes this site even more interesting is that upon voting you are asked a series of short marketing questions, such as your gender and how much you'd pay for a set like the one you are voting on. This information is then used to influence Lego's decision. The questions are also not invasive so as to encourage people to answer truthfully. Overall the site gives me the feeling that the ideas that you are voting on could truly become a reality in the land of shiny bricks and cylindrical heads!

The downside to this site is that it appears to be swamped with ideas inspired by previous properties. Almost every idea is related to either this movie or that, or this comic book character or that. While I have nothing bad to say against a Lego product designed around Back to the Future or Shaun of the Dead (both of which I voted for), I did nonetheless wish for something a bit more creative. I greatly enjoyed seeing the ideas for various architectural feats but again I think the ideas could be bolder and more original. To be fair, an untested idea is a much more risky venture for a company as known properties like Harry Potter and Star Wars already have a well cultivated fan base to draw from. Nonetheless, I hope to see more creative and original ideas pop up on this site.

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